Case file 016Content hub
The problem
“We run four websites. Changing one testimonial means asking a developer to redeploy.”
Solved
- For
- 12Monday’s websites: 12Bot, 12Pilot, 12Commerce and 12Monday
- Built
- 12 Admin: the content hub, its public API and a lead router
- Stack
- Next.js admin · Express API · MongoDB · S3 with signed links
- Result
- Metric to confirm
01 · The pain
Four websites, and every change goes through a developer.
- Four websites, each with its own copy of the blog, the FAQs and the testimonials.
- One new testimonial and a developer has to edit code and redeploy.
- A lead from a form lands in an inbox, and whoever sees it first maybe calls back.
02 · The fix
Every lead finds an owner, and only one.
The hub’s lead router, played by hand with the real rules and sample people. Let offers expire and watch the lead move on, or make two people accept at the same moment.
Team · 12Pilot
- SanaOffered
- BilalOffered
Community · verified, available
- Ayesha online—
- Hamza online—
- Mariam online—
- Zain offline—
Lead #1 · with the team
- Lead #1 arrives from the 12Pilot site. Offered to the whole team (3 h).
03 · How it works
One hub, four sites, one owner per lead.
One admin for every site
Blogs, testimonials, FAQs, news, portfolio, roadmap, legal pages, training videos, forms and newsletter sign-ups, all edited in one place by the marketing team.
Each site asks for its own
A site calls the hub with its product name (12bot, 12pilot, 12commerce or the main site) and gets only its own published content. Drafts never leak out.
Leads get an owner
Form submissions become leads with a clock on them: the team first, then the community one person at a time, then the team again, until someone owns it.
The hard part
Two people, one lead, the same second.
A lead can be on several screens at once: the whole team sees it, and later the community does. If two people tap Accept together and the app checks first and saves second, both of them win, and the customer gets two calls.
So accepting is one database operation: “mark this lead accepted, but only if it is still open.” The first tap matches and wins. The second finds nothing open and is told the lead is gone. Every other open offer is then closed.
Check, then save → two taps, two owners
Save only if still open → two taps, one owner
04 · What changed
Marketing edits the sites. Developers build them.
- Websites fed by the hub
- 4
- Leads routed
- —
- Time to first contact
- —
Also in the hub: community members, events, courses and a referral system. Blanks: metrics to confirm.